A website is an important component of your author platform. You should be planning a website well in advance of publishing your manuscript.
When creating a website, you need to think about the information you want to convey to your potential readers. Should you use images, an author picture, bio information, contact information and/or event pages? How many pages should you have on your site and should you add audio and media?
The layout of a web page is usually what people think of when they begin to create web design. You need to know what web design works; what keeps readers interested and intrigued enough to stay, and return.